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Steven Smith

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#1
Discover five tips that can help your release get noticed by the media.
No matter what business you are in, you can benefit from well-written press releases. Whether you are announcing a new product, a customer win or a recent award, there are lots of reasons to get the word out. Properly written press releases can result in press coverage and can drive targeted traffic to your web site – even if there’s no press coverage. These five tips show you how.
Press Release Tip #1: Write for 2(!) audiences, and know their language
Press releases originally were written for and distributed solely to reporters at media outlets. Today’s press releases have certainly changed. While they are still being distributed via news wires (BusinessWire, PRNewswire, PRWeb etc.), they now have a much larger footprint.
News wire web sites are constantly being indexed by the major search engines, and bloggers and other sites use RSS to receive automatic news feeds on their selected topics. Sites...
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